Hot Topics delivers disease-state updates and education through customizable, multi-channel marketing campaigns where pharmaceutical and medical device companies can leverage trusted content and late-breaking clinical news and highlights to reach healthcare professionals (HCPs) through their preferred method of consuming medical information.

Marketing Features & Benefits

• The Matrix expert editorial staff curates and disseminates valuable HCP education
• Quick to market, 95% of Matrix programs do not involve medical legal review
• Reach “do-not-call” HCPs, high or low decile physicians, and secondary markets effectively and efficiently
• Maximizes prescriber engagement in a mobile world
• Builds brand awareness, MOA information and supports brand messaging
• Disease state education, diagnosis, support, and clinical management information delivered to key stakeholders in the delivery of effective patient care
• Augments sales force promotion
• Targeted reach: list match available, segmented geographically, by decile, etc.
• High engagement—integrated traffic drivers