Matrix provides comprehensive metrics reports 2 weeks post deployment for all digital programs

• Reports include data on sends, deliverability, total and average opens, total and average clicks, page views, unique page views, and video loads (if applicable).
• NPI level data is available: for any programs that include a list match, we can provide the user-level data for your matched targets.
• Matrix will also provide monthly analytics on the entire campaign tied to pre-determined and agreed-upon Key Performance Indicators.
• Matrix will meet to analyze and re-evaluate all tactics on a quarterly basis and can adjust the campaign in order to maximize performance throughout the year.